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- “the render looked different.”
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- “that finish exists… but not for that module.”
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- “the countertop fits, but the plinth doesn’t.”
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- “that was included in the quote.”
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- “that handle isn’t compatible, but nobody caught it.”
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- attributes (sizes, materials, finishes)
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- variants and rules (what can combine)
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- components (what it’s made of)
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- constraints (what cannot be sold)
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- version traceability (what changed, when).
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- quotes that constantly need “confirmation,”
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- a technical office drowning in exceptions
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- purchasing hesitating
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- production waiting for definition
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- installers interpreting
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- after-sales correcting late.
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- commercial catalog vs buildable catalog: options without rules.
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- variants without grammar: names and meanings drift.
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- renders/configurators disconnected from real rules.
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- bom/components built “by habit”.
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- turning pim into a pdf warehouse
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- defining attributes without usage rules
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- letting exceptions bypass governance (exceptions eat systems)
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- misaligning sales/technical/operations language
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- expecting software to create governance by itself.
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- one shared product language
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- quoting validates combinations before promising
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- technical office executes rules instead of inventing them
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- purchasing/production work from stable definitions
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- installers receive actionable info, not interpretations.
